I taught a class at Haven on how to connect with brands.
In case you haven’t noticed, connecting with brands is big business for bloggers.
You’ve probably seen a few sponsored posts around blog land. And you’re rolling your eyes right about now at how many there are.
And you are right. So right. But that’s a discussion for another day.
In my session at the conference, I talked on how to negotiate with sponsors and get sponsored posts.
You can thank me later. 🙂
And in my research for the class, I discovered 8 words that you should never use in a business correspondence. I meant to share with my class to demonstrate my incredible business knowledge. But I forgot.
I was too busy talking about lampshade parties.
So if you write business correspondence and you’re a blogger or a business person.
Or if you are just curious.
Here are 8 words you are never supposed to use when talking to a brand:
Try to steer clear of “like that’s incredible” or “like I can’t believe that.” In conversation I use this all the time.
It’s left over from the 90’s.
2. Exclamation Points
Okay, these aren’t really words.
More like punctuation.
But when you use 10 in a sentence !!!!!!!!!! they can feel like the writer is excited.
And I ask you.
Is this a problem?
I love this word.
It’s the perfect stand-alone-place-emphasis-on-your-statement-I-really-mean-it-word.
But I think it’s a talking word, not a writing word.
Totally juvenile, the research said.
This un-amazing talk makes me a little sad.
I totally agree with this.
Using things in a sentence shows a complete lack of imagination and style.
What are the things? Name them. For example, “5 social media strategies” or “5 steps to a business plan.”
I’m not really even sure what this word means?
It sounds made up to sound important.
Kind of like operationalize or seismic shift.
Unless you are talking about earthquakes….steer clear.
7. Sealing the deal
This falls into the category of overused expressions.
It kind of sounds like you are selling a used car.
In a polyester suit.
I use this all the time, too.
I can see their point, though.
It’s a little overstating the point.
So there you have it.
What not to do.
And because I’m a rebel, my next pitch letter is going to look a little something like this:
Dear XYZ Company,
It was so nice to meet you at Haven!!!!!! I feel like we connected and I can’t wait to recontextualize our discussion and take it to another level.
Like, there are so many things I want to discuss and so many great things and ideas I have for our business partnership.
Can’t wait to talk soon.
Sincerely your business BFF,
PS I’ll let you know if I “sealed the deal.” 🙂
Oh….and did you stop by for some transitional mantel decorating and stayed for the business talk?
Sorry it took me so long to get around to the point of this post.
To make it up to you, here’s a little moving picture tribute to the mantel that works from summer to fall.