There has never been a time more ready for a post like this

So many people are pivoting their businesses.

So many people are re-thinking what they are doing in this world.

So many people wanting to work from home rather than going into an office.

Businesses and brands and shops and companies are all moving online.

If you are thinking about pivoting or thinking about turning a hobby blog you have into a paying business or trying to figure out how to make money online?

I want to help

You see friend? That’s my superpower. It is one of my favorite topics on this planet. Over the past seven years, I have helped 1000’s of people grow their blogs into PROFITABLE, SUSTAINABLE BUSINESSES.

I’ve seen bloggers that I’ve mentored:

  • Grow their blogs into businesses with six-figure incomes.
  • Become blog ambassadors for major brands.
  • Work with some of the largest companies in our niche.
  • Become best-selling authors.
  • Create their own product lines.

And today I want to invite you to become part of my FIRST EVER Thistlewood Mastermind Community

Here’s more about the group and how you can sign up.

And now?

Let’s start here.

Here are just a few of the ways I’m going to show you how to make money from a blog.

1. Ad Networks

This is the most obvious way that bloggers make money.  Ads are everywhere.  They pop up on photographs on the blog.  They dance around the screen.  They make noise.  They pop up from the bottom of the screen.  They are on sideboards and footers and headers and blog posts everywhere.

Here are a few details about those ads:

The more obnoxious they are, the more money they make.  Proceed with caution.

There are actually ad networks layered in behind the ads on the screen through a process called DFP (Double Click for Publishers).  It’s a great way to maximize your ad space on your blog.

One of the best ad networks to get started with is Google Ad Sense. There are dozens of other great ad networks out there including Ezoic, Media Vine, IZEA, Cafe Mom and many more.  If you need some specific recommendations, feel free to e-mail me.

Ad placement is super important.  You make money with ads with clicks or page views (eyes on the ads).  However, all clicks or ads are not created equal.  Typically you make more money with ads above the fold (the top part of your blog that shows up when you first pull up the screen).  In addition, you make more money at different times of the year (the last quarter of the year is great for home decor bloggers, for example).

The more page views you have for your blog, the more money you will make.  The good news?  This is really the only revenue stream that is tied directly to page views.  So, if you are still rolling your blog snowball, don’t lose heart.  There are other ways to make money on your blog besides just ads.

2.  Brand partnerships

This is my favorite type of income stream.  I love working with brands and showcasing new products and stretching my horizons and learning new things.

I’ve worked with brands like eBay and Target and Starbucks and La-Z-Boy and Wayfair and Joss and Main and so many more.  If we were making a pie chart of income, this revenue stream would probably represent about half of my blogging income.

Here are a few details about brand partnerships:

You want to work with brands that truly represent who you are (for more on this refer back to number 4 in the introduction).  It’s hard to stay true to who you are.  For example, I’m not a fashionista.  Not even close.  I like to pretend I’m one on a good day, but truthfully, I’m a home decor blogger.  Therefore, I try to work with home decor companies that fit my brand.  Everyone has their own journey.  I know many bloggers who are amazing fashionistas and they choose companies that blend seamlessly with their brand.

Try to come up with unique ideas for brand partnerships that are a win/win for both the brand and the reader. Showcase the product in a new way. Add a giveaway. Show a before and after of the room.  The key is trying to highlight the product’s features, while still providing value for the reader.

Disclose the partnership.  Make sure your readers know that you have been compensated in some way (whether free product or payment).

Don’t be afraid to ask for what you are worth.  Hours go into that post–photographing, writing, styling and creating content. That is time. Time that is worth money. You don’t want to price yourself out of the market, but you want to get paid for your time.  There are no hard and fast rules for charging for posts, but a good rule of thumb I once read was to charge $100 for every 10,000 monthly page views.  I think this is a good place to start, but you might want to think about adjusting that cost up or down depending on how much you are going to promote the post, how much time is involved in creating the post and other opportunities from the brand.

3. Selling your own ads

The first thing I did when decided to monetize my blog was sell my own ads on my sidebar.

I set my rates for an ad for one month and an ad for three months and came up with ad sizes for the sidebar of my blog.  I put all this information on an advertise button on the blog.  Then I sent out pitch letters to advertisers–small businesses like Etsy shops and smaller shops that I had seen advertise on other blogs.  I made sure the shops and products were a good fit for the blog and were products I could get behind.  Several companies that I pitched were things I had already purchased for my home.  In the pitch letter, I told them how I could promote their product on my blog and social media and added up all my reach and sent it to them.

I sent out six.

Guess how many said yes?


I know, right.  I wish you could have seen the cartwheels in my kitchen.

I worked so hard to promote those products.  I told my readers and my friends and my friends of friends and promoted and promoted and promoted (which was easy because I believed in the products).

And it worked.

Readers loved the products as much as I did and the advertisers re-booked for additional months and told their friends and before I knew it, I had a sidebar full of ads.

And slowly the blog started to pay for itself (and pay for a few craft supplies, too).

4. Affiliates

Have you ever had a teacher that was trying to teach you about something and you thought to yourself that they might need to study up on the subject a little more?

That’s me with affiliates.

I know about them.

I know they work.  I have dozens of friends who are bloggers who could sail around the world twice with all the amazing income they make from adding affiliates to their blogs.

Not me.

I made $59.09 last year.

That’s enough to go to Red Lobster for dinner.

However, I add affiliates here because they are a revenue stream.  People use affiliates all the time super successfully.  If you are interested in affiliates, I would recommend signing up to be an Amazon Affiliate or partner with Reward Style.  Both have amazing programs and to use them, you simply recommend products you use and link to the products using an affiliate link (be sure and disclose you are using affiliate links).

5. Monetizing your knowledge

This revenue stream is about using your blog as a platform to educate, inform and demonstrate an idea, a product, a DIY or some skill that you are an expert at.

For example, I know blogging.  I love blogging.  Truly.  So I started sharing my knowledge and helping other people discover the amazing that could help them to grow their blogs.

And I monetized it with blog consulting.

That’s me.

You might be an expert in decorating cakes or making jewelry or building things or faux finishes or turning trash into treasure.

Why not monetize that skill?

Write an e-book and sell it.  Make a product and sell it online.  Partner with a local business to demonstrate that skill to their customers.  Teach a class on a website like Skillshare.

Your blog then becomes the platform to help you promote yourself.

And now?

This is where the group comes in.

You can join the Thistlewood Mastermind Community and discover how to turn your blog into a business (one full of more potential than you can even imagine).

With this group you’ll get:

  • Access to a private Facebook group full of other bloggers and influencers you can network with
  • 2 monthly ZOOM calls hosted by KariAnne where you can interact and ask questions
  • Monthly Q & A sessions
  • Weekly challenges to keep you on track
  • Sharing threads to grow your social accounts
  • Accountability and goal-setting
  • Up-to-the-minute blogging, SEO, social media and branding tips

But more importantly? You’ll get me. I want to come alongside you and HELP. I want to encourage you and uplift you and give you the PROVEN tools I have to help you succeed and to make money and to turn your blog into a business bringing in a full-time or part-time income. I’m opening the group up for one week and then I’m closing it for six months to pour into the people in the group.

You got this friend.

There’s only one you.

You have a voice.  You have a purpose.  You have heart and courage and talent and a unique perspective and a story to tell.

And you got this.


Here’s to being a rock star and to taking on the world….

….one blog post at a time. 🙂

Want to know how to decorate your home for free?
Click here to get my FIVE BEST secrets.

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  1. Image for Liberty Liberty

    Hi Karianne, What kind of time commitment am I looking at if I join your Mastermind group? I have kids ages 8 and 10 who I homeschool during the school year. I have just recently let my hobby blog be on the back burner bc my kids, home, and "real life" should be first. I've tried Google adsense before amd didn't like the lack of control I had of the ads. For instance, the Poise and Depends underwear ads that are showing up now on this post!!! Really?? If it's directed towards my history, I've never shopped or thought about shopping for those!! Love your heart for others. Liberty

    1. Image for KariAnne Wood KariAnne Wood

      Liberty, I GET IT! 100%! I have four kids and everyone is home now because school is starting at home this year. It's a month to month commitment so you can drop out at any time! The good thing about the group is that you can do it at your own pace! The ZOOM calls will be taped and put into the group and you can watch them when you can. Also---we need to talk about another ad company that I think will work better for you and how to prevent those types of ads from showing up! Let me know if you have any other questions! Happy day! karianne

  2. Image for Calypso in the Country Calypso in the Country

    Sounds wonderful, KariAnne! Everything you do is amazing so I'm sure this will be too! (Sorry if this is a dupe other one didn't seem to take!) Shelley

  3. Image for Cynde Cynde

    Hi Karianne, I love your blog, it's my favorite!! I look forward to reading it everyday. I love your whit, your humor, your adorable way you have with words, that draw all of us into your world. I typically don't comment, but your blog post today just got me wondering if you get input on what advertisements are scrolling on your blog. I realize pop ups, adds, etc are a part of the blogging world, but adds that promote political views are very dishearening to me. It made me step back and for a moment it put such a damper on my favorite blog. Just wondering.........

    1. Image for KariAnne Wood KariAnne Wood

      Cynde, I'm SO SORRY! I've marked there to not be any politcal ads--but sometimes I think they put them under names to get them through! I'll work on that! Thank you for letting me know! karianne

  4. Image for Susan Johnston Susan Johnston

    Hi KariAnne, such a timely blog! After 3 years, I have sadly decided to discontinue my photo blog, not a business or anything important, just our travels and photos.. Here's the reasons: I am not a computer expert; WordPress & Blue Host are troublesome to work with as I don't understand how to code. I also cannot get my photos to load correctly, as well as maps and Pinterest links. I can't speak with a person who I can understand to walk me through these problems. Sigh........ So, I have decided to just keep up to date on Instagram with my photos and travels. It's easy and free. I'll continue to follow you (and other bloggers) and marvel at your skills and love your stories and photos as I follow along! Keep up your good work!

  5. Image for Patricia Patricia

    Karianne, sounds wonderful. Just one question what is the commitment? Are you able to stop at any time? Thanks and I know this will be a success like all of your ventures. Blessings, Patricia

    1. Image for KariAnne Wood KariAnne Wood

      Patricia, Hello friend! Thanks so much for reaching out to me!  There's no minimum commitment! You can cancel any time! (although I'm going to work at making it so amazing that no one wants to cancel EVER)! If you are trying to gain momentum back---this is the group for you! It's all about knowledge, information, accountability and encouragement! Let me know if you have any other questions! Happy day!karianne

  6. Image for Sara Sara

    KariAnne, I love your blog and have dreamed of writing one. We have just built a new home to downsize and I would love to blog about decorating it. I do crafts, sew and am a retired decorator. However, I am not tech savvy. Do you really detail how to do all the internet and tech stuff? That is what really has me wondering if I could do this. I am so close to joining but wonder if I am to old! Thanks for all your posts!

  7. Image for Tami Tami

    Hi KariAnne, I have followed your blog for some time now. I never comment but love your blog posts. I have followed you since the first farm house. I am very interested in the Mastermind Community and the knowledge and expertise you are willing to share. I have tried my hand at blogging in the past. It felt more like stumbling around and I never really felt confident about it. I do not currently have a blog but I think that if I did I would want to begin with a new one. Being that I do not currently have a blog up and running is this Mastermind Community something I could be a part of? Please let me know. Thanks so much.

  8. Image for Susan Susan

    I thought I signed up for your Mastermind and the PayPal payment went through but I haven’t seen a email about getting into your FB group or what my next step is. Also will this benefit me if I am just starting a new blog?

  9. Image for Mary Anne Russo Mary Anne Russo

    Hi KariAnne! I signed up! I am nervous but really want to do this! So excited! Waiting to get a confirmation in my email. Thank you! I have been following your blog for awhile and you are so awesome!

  10. Image for Brooke Fedigan Brooke Fedigan

    Hi KariAnne, I just Signed up for the course and am awaiting my email. As you know, I love my beloved Blog and it’s in my heart as the little blog that could. I have taken some time off and am anxious to hit publish more than once a week. Thank you for always being a mentor, and for starting up this community. You are our Obi Whan. ❤️

  11. Image for Jennifer Jennifer

    Guuuurrrrl! I got questions--how much of the pie are social sharing threads in your new rockstar mastermind group? I ask because with a full time job, I feel I don't have enough time as is to create all the content I want. Also, I'm a food blogger and I'm not sure how effective my reach would be for sharing others content in the group. Can you help a wayward food blogger or is this mastermind more for those in the home decor space? Best wishes, Jennifer

  12. Image for Kimberly Snyder Kimberly Snyder

    Hi KariAnne! I have been thinking about starting a blog off and on for a few months. Do I already need to have experience with blogging before joining the Mastermind group? Enjoy reading your blog and your facebook posts!

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